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| Bow-Tie Day Hamilton Poster - design by factor[e] |
Being someone who likes to follow certain sartorial whims, I
have become a fan of www.TheTieBar.com,
a great site that offers a wide-array of fashionable men’s accessories at fantastically
affordable prices. The only problem is
that in Canada, you have to pay the FedEx shipping costs to have the items sent
to you, meaning that, if you are going to order, best idea is to order big, or
in a group.
Luckily, at factor[e], there are a number of people who
share similar passions, and when our Art Director, Matt McPeak, and I, in the
midst of an order, saw that The Tie Bar was organizing their annual
International Bow Tie Day on August 28th, 2012, we knew factor[e]
had to help bring this to Hamilton.
Liaising with Gowlings Law Firm, and the Hamilton Hive, Matt and I, on factor[e]’s behalf coordinated Hamilton’s official participation in
International Bow Tie Day. However, not
being content to simply have a swank social event with fashionably dressed
folks (which did occur, with BIG thanks to Radius Cafe), we also worked with the Eva Rothwell Community Centre, to ensure the
event had a charitable aspect that was specifically raising money for the Centre’s Literacy Express project.
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| The Blue Bow-tie of Literacy |
Combining our own concept of The Blue Bow Tie of Literacy,
with a social media campaign featuring local leaders and professionals wearing
said bow-tie, as well as involving awesomely designed posters and buttons from
factor[e], and the charitable “Bow-Tie cocktail” developed by Radius, the event
proved to be a great success.
Look out for August 28th, 2013, the Bow-Ties will
return.
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| Matt and I. |
