Creative Marketing &
Brand Strategist
MORAN.RP@GMAIL.COM.
Education
Master of Business Administration, Strategic Market Leadership (Dean’s
List)
DeGroote School of Business, McMaster
University, Hamilton, ON | 2012
Bachelor of the Arts, Combined Political Science and Theatre & Film
McMaster University, Hamilton, ON
| 2007
Additional
Qualifications
Graduate
Diploma, Arts Leadership & Management
Queens University, Kingston, ON | 2019
Change Management Certification
Prosci,
Niagara Parks | 2019
Work Experience
Senior Manager of Marketing
Niagara Parks Commission |
September 2014 – September 2020
Niagara Parks is a financially
self-sustaining 135 year agency of the Province of Ontario, with a
product/service portfolio including the falls and the 56 kilometre Niagara
Parkway, ticketed attractions, gardens and trails, golf courses, restaurants,
heritage sites, retail, and weddings sales. In this role I led the Marketing
division of the business development team, comprising marketing, brand, and
campaign strategies across all business units, digital and graphic design,
social content development and media buys, travel media relations, online sales
and wayfinding and commercial signage. Significant achievements included:
· Led, conceived and executed a successful brand redevelopment of Niagara Parks after 135 years
· Built the total social following of the Niagara Parks brand by over 2000%, including ethically growing our Facebook following from 10,000 to over 350,000 followers, making it one of the top three travel/tourism destination pages in Canada
· Developed multi-year Sales and Marketing Strategies that contributed to revenue growth of approximately 40% over five years to $130 mil annually
· Conceived and led the creative development of several special events and programs that received national and international interest, attention and visitation, such as Namaste Niagara, and the Niagara Stage
· Engaged travel, food and lifestyle media writers, creators and influencers in campaigns and projects resulting in annual media values worth over $200mil, ranging from local food focuses to international frozen falls features
Partner and Co-Founder
CoMotion Group Coworking and Event Spaces
| November 2014 – Present
CoMotion Coworking and Event Spaces is
a self-sustaining labour of love. Being a strong believer in Hamilton’s
potential, in 2014 young-professional colleagues and I started this 10,000
square foot creative shared-office and event space to support both the
inventive community and burgeoning start-up scene in Hamilton. My role now is
predominantly advisory, however, significant achievements included:
· Conceived and built the CoMotion brand and communication strategies, becoming one of the most recognized coworking brands nationally, featured in the Globe & Mail, Toronto Star, CBC and Canadian Business
· Led the growth of the CoMotion community to be among the top 5 largest coworking membership networks in Canada, and the largest in Southern Ontario, and one of the highest rated on Facebook, Google, Coworker.com
· Recognized by the City of Hamilton for our contributions to the community, including recipient of Hamilton Economic Development’s “Fast 40” award for city’s fastest growing small-businesses
Additional
Past Work Experience
Marketing Communications Specialist
factor[e] Design Initiative, Hamilton ON | February 2012 – August 2014
Commercial Account Representative
ArcelorMittal Dofasco, Hamilton ON | September 2010 – April 2011
Economic strategy Consultant – Youth Retention & Attraction
City of Hamilton | April 2009 – Present
Career Related Skills
·
Excellent personal interactive skills, whether
in team/group setting or one on one circumstances.
·
Excellent communication, public speaking and
presentation skills
·
Creative, big-picture story focused with
ability to make connection to immediate actions & tasks
·
Highly motivated and purpose-driven in achieving
goals or the product of a specific project
·
Proficient with elements of Microsoft office
suite, and other common workplace programs
·
Well versed in the efficient management of
finances and working creatively within allotted budgets.
Current & Relevant Volunteer Activities
- McMaster University Alumni Association
Board Member-at-Large | Nov. 2020 - Present
· Campaign Team Member
The Music Hall Hamilton, Do Well capital campaign | Oct. 2019 - Present
· Board Chair
CLIMB Hamilton & CLIMB COVID Canada campaign | May 2019 – Present
· Coordinator and Representative
Start Up Canada – Hamilton Chapter | Oct. 2016 - Present
· Co-Chair – Board of Directors
Workforce Planning Hamilton | Sept. 2012 - Present
· Chair & other roles – Hamilton Hive Executive Committee
Hamilton Hive | Jan. 2011 – Dec. 2014
Awards and Recognitions
· McMaster University Arch Award
McMaster University Award for Outstanding Young Alumni Achievement | 2014
· Top 40 Under 40 – Hamilton/Halton
Business Link, Hamilton-Halton | 2013
· Canada’s Next Top Ad Exec (First Place)
Nation-wide Academic/Professional Creative Marketing Competition | 2012
· Honour M Award
McMaster University & McMaster Honour Society | 2008
