Canada's Next Top Ad Exec - Top 25!

The results came in this past Monday, February 6^th, the powerhouse team consisting of Kailee Jamieson (B.Comm) and myself (MBA), had our “elevator pitch” selected from roughly 200 entries, submitted from all across Canada, to be in the top 25 for Canada’s Next Top Ad Exec!

Both students from the DeGroote School of Business, Kailee and I are among five groups representing McMaster University in the top 25 of this nationwide marketing communication strategy development contest.  Essentially, what being in this category means, is that we have a lot of hard, but fun and exciting work ahead of us!  The “elevator pitch” (two pages, with three pages appendices) was phase one of three.  As we look towards the phase two deadline of February 20^th, we will be expanding on this pitch by developing a full, 15 page maximum communication strategy document.

Up and coming captain of industry, Kailee Jamieson.

Each bringing specific skills to this dynamic duo, Kailee Jamieson, an analytical, personable and problem-solving guru, is a Kingston, Ontario native and Dean’s Honour List student in her fourth and final year of the commerce undergraduate program.  With a specific interest in sales and marketing, Kailee already has a sales job lined up for September 2012 at a small, relatively unknown company called PepsiCo, in their Frito-Lay division.  Currently, Kailee is also competing in the DeGroote School of Business’ MARS Apprentice program on Team Synapse.

Canada’s Next Top Ad Exec is a national marketing communication strategy contest open to teams of both business undergrads and MBA students.  After five fantastic years, the contest has proven to operate as an outstanding link between academic learning and industry experience.  Primarily sponsored by Chevrolet, the contest typically focuses on the development of a communication strategy for an upcoming Chevrolet release, and must be executable in Canadian urban centres.  The focus of this year’s contest is the Chevrolet Spark, a vibrant entrant to the mini-car market segment.  First place contest winners each get to take home a Spark, additional prizes include internships, and scholarships (see official CNTAE press release here).  

The Chevrolet Spark in Action!